Super Pony, Inc. is a strategic brand and packaging studio for companies at moments of scale, sale, and reinvention.
We work directly with founders to sharpen identity, structure product lines, and shape the story that carries companies into their next chapter.
Case Studies
Bow Hill Blueberries
Complete brand and retail-ready packaging system for Bow Hill Blueberries.
Developed a scalable multi-SKU brand architecture spanning packaging, digital, wholesale, and seasonal programs—positioning the company for expansion into fine and specialty grocery retail.
SmartyPants Vitamins
Complete post-acquisition rebrand for SmartyPants Vitamins.
Redefining packaging, brand voice, and visual guidelines across 150+ SKUs to create a cohesive system that fueled double-digit growth and retail expansion within Unilever’s global wellness portfolio.
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Visa
Global design system for Visa’s first-ever premium card portfolio.
Creating a cohesive visual framework for Visa’s affluent products—unifying 90+ markets and issuing banks under a refined global standard for premium design.
Lexus
Brand stewardship and creative oversight for the global luxury automotive brand.
Providing creative stewardship across Lexus’s most visible brand expressions—from campaigns to brochures—ensuring premium quality, visual cohesion, and alignment across global touchpoints.
Toyota IP Solutions
Brand identity and launch design for Toyota’s patent licensing platform.
Leading creative direction and system design for a visual identity rooted in precision, partnership, and cross-industry innovation.
Good Clean Love
Brand refresh and packaging redesign.
Redefining packaging, visual identity, and communications to unify product lines and elevate shelf presence—building cohesion and clarity around existing core assets.
Coca-Cola
Strategic Shareholder Storytelling.
Creative direction and narrative development for Coca-Cola’s shareholder communications—translating executive vision into an elevated, investor-ready experience.
Bleublancrouge
Evolving the identity of a leading North American creative agency.
Refining Bleublancrouge’s visual system and brand language to honor its heritage while defining a clearer, more modern direction.
Amazon Prime
Strategic brand system and design leadership for Amazon Prime.
Establishing a standalone identity for the world’s largest subscription e-commerce brand across digital platforms, packaging, and internal tools.
Porsche Studios
Visual storytelling for the first-ever Porsche Studio in Germany.
Translating performance and luxury into a refined retail experience inspired by the Black Forest.
Our Approach
Clarity
First.
We start with focus. Every engagement begins by uncovering what’s truly at stake–aligning decision-makers around a single strategic direction. Clear foundations create momentum and confidence downstream.
Collaborative
by Design.
We work directly with founders, CMOs, and leadership teams navigating growth and transition. Whether refining a rebrand, shaping an investor narrative, or preparing for sale, our process moves fast and builds alignment across creative and commercial priorities.
Creative That
Performs.
We bring strategy to life through design that drives results. Every deliverable—visual system, presentation, or campaign—is built to resonate in pivotal moments, when clarity and polish directly influence perception, partnership, or valuation.
Big ideas deserve
to look the part.
A boutique model built for clarity, credibility, and long-term impact.
Creative direction, brand systems, packaging, and investor-ready presentation design for companies in motion.
